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Mercedes “Gatsby” Glam: Gadgets for New Car Scent
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Mercedes “Gatsby” Glam: Gadgets for New Car Scent

by Chaylyn Miles | 05/20/2025

F. Scott Fitzgerald’s The Great Gatsby, now published a century ago, takes place amidst the Roaring 20s, that post-war era filled with opulence, jazz music, flappers, and bootlegging—and which ended with the Great Depression. Lush with lavish living and overflowing with indulgence, these times saw great advancements, but like the Great Gatsby himself, nothing lasts forever. Thankfully for Mercedes-Benz drivers, that new car scent is no exception, which opens the door to a different kind of new car scent drivers can enjoy. 

When it comes to infusing the interior of a luxury vehicle like a Mercedes, there’s no substitute for premium scents expertly crafted to elevate the ambiance within. Mercedes’ Air Balance system certainly upholds this standard, but there’s yet another solution to instilling a personalized fragrance into such a sumptuous interior. Drift’s luxury car fresheners enhance each Mercedes interior with masterfully curated scents reminiscent of prosperous times. 

Why the New Car Scent is a Luxury Must-Have

We often associate the phrase “new car scent” with the smell a brand-new car has once it leaves the factory and arrives at the dealership. Yet, there is another idea of “new car scent” as a fresh fragrance that’s new to your vehicle and expresses your personality, typically as separate from the scent someone else might choose for their new vehicle. For drivers of Rolls-Royces—likely the car Gatsby drove in the novel—or the 1929 Duesenberg Model J—the replica driven by Leonardo DiCaprio in the most recent film—a fresh and memorable interior fragrance is key to making the best first impression. 

Appearance lies at the core of any luxury sedan or SUV, especially for brands like Mercedes-Benz. Each Mercedes bears an air of elegance and a certain sportiness, similar to the beauty and grandeur of a thoroughbred whose hooves pound the track with such intensity as to fling dirt high into the air behind it. It’s a mesmerizing sight to behold, but an even more heady experience behind the wheel. 

Yet, luxury vehicles are as much about the interior look and feel as they are the stylish nature of their exterior lines. There’s a certain prestige that comes with the scent of full-grain leather, the feel of premium materials, and the aesthetic refinement Mercedes-Benz is known for. Premium scents elevate the driving experience, reminiscent of the extravagance common in Gatsby’s time.

Factory Mercedes Fragrance Systems

Mercedes-Benz recognized the value of deluxe fragrances and a clean, fresh interior. The Mercedes-Benz Air Balance system incorporates air purification and fragrance diffusion through the climate control system, effortlessly purifying the air occupants breathe while infusing the cabin with premium scents. Below are some of the fragrances Mercedes offers on select models:

  • Freeside Mood

  • Nightlife Mood 

  • Downtown Mood

  • Sports Mood

  • Pacific Mood

  • Agarwood Mood 

  • AMG #63 

Each scent has its own blend of fragrances that create a unique aromatic experience. For example, Pacific Mood evokes scents of the ocean breeze, while its coastal vibes are offset by Nightlife Mood’s sensual and musky overtones. AMG #63 is an exclusive AMG fragrance that’s as striking as the upscale models themselves. 

High-End Aftermarket Gadgets to Preserve the New Car Scent

The aftermarket segment dedicated to luxury gadgets that replace the factory smell with a new car scent is brimming with gadgets that would have impressed Nick Carraway and his fellow Long Island residents. The upscale counterparts to integrated fragrance systems—like the exclusive Mercedes Air Balance system—include luxury diffusers controlled by smartphone, essential oil atomizers, and luxury vent clip diffusers that effortlessly blend in with the surrounding design. Yet, the best new car scent fresheners don’t require any power, remote, or expensive apparatuses to function. 

Deluxe Car Fresheners Gatsby Would Approve of 

As bold and scandalous as the fashion of the Roaring 20s might have been, attention to detail set the imposters apart from those truly integrated into the upper echelons of society. For example, the most stunning headpieces worn by flappers featured intricate beadwork that occupied the curious eye for hours on end. Men offset their three-piece suits with stylized pocket watches, shiny cufflinks, rakish fedoras, and bright pocket squares. 

That same eye for small details translates to sophisticated scents crafted exclusively for your car. Drift’s deluxe car fresheners incorporate essential and fragrance oil blends that infuse sustainably sourced materials like alder wood, organic stone, and alloy metal. These signature car fresheners are free from harsh chemicals like phthalates, parabens, mineral oils, DEA, formaldehyde, petroleum, propylene, and dichlorobenzene. 

Choose from the natural Wood car freshener and Stone car freshener, both of which effortlessly attach to the driver’s or passenger’s visor with a simple metal clip. These refined car fresheners magnetically attach to the clip and passively infuse your Mercedes with premium fragrances like Pine, Teak, Amber, Cabana, Grove, and Open Air. Each scent block is also cruelty-free, vegan, and safe around children and pets. 

If you prefer a vent-mounted car freshener, Drift’s Metal car freshener incorporates a small, stylish footprint that blends in with its surroundings. Adjust the Metal car freshener across three scent intensity settings with a small tab located near the bottom. One of these deluxe vent-mounted car fresheners is enough to fill your Mercedes with premium scents, but you can easily clip a few onto vents throughout your vehicle for an even more intense experience. 

Experience the Grandeur of Lavish Car Fresheners from Drift

While we can’t all drive Gatsby’s great big yellow car, modern luxury vehicles like any Mercedes-Benz reach new heights with Drift premium car fresheners. Explore Drift’s complete lineup of signature scents or subscribe to the Scent of the Month Club to receive exclusive fragrances sent directly to your door. When it comes to establishing a new car scent in your Mercedes, there’s no substitute for perfection.


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