Introducing the next generation of car fresheners
We exist to give everyone a sense of place through the transportive magic of scent. We are on a journey to re-think car fresheners, free from questionable ingredients, and to enhance your world, once scent at a time.
Why we are different
From your car to your home, Drift leaves a lasting impression, while being safe for the world, people, and animals around you
Premium natural-born essential and fragrance oil blends for sophisticated auto aromas, inspired by designer grade fragrances.
Clean products, void of phthalates, parabens, mineral oils, DEA, and other harsh chemicals used in other fresheners.
Sustainably sourced alder wood, organic stone, and made-to-last alloyed metal.
Sleek, easy-to-use design that complements every space.
The Drift Dashboard
Drift car fresheners on the road
Scent of the Month subscribers
5 star reviews
disrupting the car freshener space
Our core values
Find your scent or swap it out: there’s no need to have a “signature” scent. We thrive in the power of variety, from seasonal selections to curated Scents of the Month and beyond. We exist to give you the tools to express yourself and create your sense of place through scent.
Our unique, innovative, and easy-to-use products are making the atmospheric scent experience a ritual that grounds us in our spaces and personal scent practices.
Our materials are everything. Completely unique to the car scent world, our appreciation for stylish, natural vessels allows us to craft smarter objects that hold and radiate scent. Our curious nature pushes the status quo, so you never have to settle.
No parabens, phthalates, formaldehyde, DEA, mineral oil, petroleum, propylene, or dichlorobenzene. It’s simple: with Drift, there are no bad ingredients.
From the Drift community
Good value for long lasting products
Have been using Drift for a couple of months now and the quality of Drift have yet to disappoint...
Best air freshener!
I love that it clips on the visor flat and the scent is just as strong today as it was when I opened it. 100% recommend!
The Real Deal! Best Car Scents I have ever had!!!
Vasilios J Apostolou
Everything you'd expect!
We'll continue to get it. Lawn man approved.
I love getting into my car!!!
I have struggled with finding a long term solution to keeping my car smelling nice. drift is the answer!!