You’ve heard of signature perfumes and colognes created by celebrities, but what about exclusive car fresheners designed and loved by the stars? After all, celebrity-endorsed car fresheners aren’t something you hear about every day. That is, unless you subscribe to Drift premium car fresheners like those crafted by NBA superstar Andre Drummond.
The scent experts at Drift recently had the opportunity to collaborate with Andre on a custom luxury car freshener explicitly designed for his tastes. Bungalow — the distinctive and indulgent result — effortlessly captures the sumptuous experience many of us associate with a vacation of a lifetime. Order your own exclusive Bungalow car freshener from Drift and sign up for our mailing list to be the first to know about upcoming celebrity-endorsed car fresheners.
Who is Andre Drummond?
Andre Drummond is an NBA all-star who currently plays for the Philadelphia 76ers. Born in Mount Vernon, New York, and nearly seven feet tall, Andre began his basketball career with the Detroit Pistons. He went on to play for the Cleveland Cavaliers, LA Lakers, Brooklyn Nets, and Chicago Bulls.
Named as part of the third team in the All-NBA 2016 rankings and the second team in the All-Rookie 2013 rankings, Andre continues to build his legacy. In 2014, he won the 2014 Basketball World Cup with Team USA. He’s also been a Global Ambassador for the Special Olympics since 2016.
As a child, Andre Drummond’s sports hero was Michael Jordan. When he’s not spending time with his three children, you can find him working on his music career. Although his favorite subject in school was math, he’s released several rap tracks to complement his accomplishments in basketball.
A Drift Exclusive: Bungalow by Andre Drummond
Bungalow by Andre Drummond draws inspiration from the NBA star’s deep love for Florida. Each note captures the feeling of time spent relaxing in the backyard with his children, making new memories together during those long summer days. With so much travel involved in his basketball career, Andre treasures the feeling — and fragrance — of home and invites you to inject wellness into your daily drive.
The distinctive Bungalow scent features notes of island coconut, palm leaves, and tonka bean. This premium car freshener goes beyond your average beach-themed fragrance to infuse your car’s interior with the same coastal spirit that draws in so many of us. Plus, these premier Drift car fresheners come in a limited-edition gift box signed by Andre Drummond himself.
The Psychology Behind Celebrity-Endorsed Car Fresheners
It’s commonplace to see celebrities endorsing specific products at multiple points in our lives, from the pages of a magazine to the advertisements we see between segments of our favorite shows. Yet, taking a peek at the psychology behind those endorsements can reveal some interesting facts. So, what makes a product more appealing if a celebrity is involved?
A celebrity’s social standing contributes to greater buying confidence among consumers. In plainer terms, you’re likely more confident buying a particular brand or product if a celebrity does the same. Whether it’s due to your trust in their judgment or the simple fact that you’re using the same product as a celebrity, the result is the same: you buy the same product.
We can also tie this to expertise, such as in the case of famous chefs like Gordon Ramsey. If Chef Ramsey uses a specific brand of pan to cook all his meals, consumers will likely gravitate toward that brand if they want to cook like Chef Ramsey does. Similarly, if Martha Stewart recommends a specific type of butter, your at-home baker might think twice the next time they’re at the store buying cookie supplies.
However, even the most witty or persuasive celebrity endorsements can’t win you over if you have strong preferences against something. No matter how much your favorite starlet gushes over her favorite wine, if you’re not a wine drinker, you won’t be swayed.
What does all this have to do with premium car fresheners? Most people share the same taste in pleasant scents, so we’re more likely to purchase a luxury car freshener if we know the celebrity and trust their recommendations.
Experience Premium Car Fresheners Designed by Drift Experts
Drift luxury car fresheners flip the script on traditional car air fresheners. No more oily sprays to spritz, flimsy vent clips to fiddle with, or dangling trinkets to block your vision as you drive. Instead, you can enjoy signature Drift scents artfully crafted to infuse your car’s interior with style.
Drift’s exclusive Wood, Stone, and Metal car fresheners are made from sustainably sourced materials, including alder wood, organic stone, and alloy metal. Free from phthalates, parabens, formaldehyde, dichlorobenzene, and other harsh chemicals, Drift premium car fresheners are also kid- and pet-friendly, vegan, cruelty-free, and GMO-free.
Our sumptuous and indulgent car fresheners are available in the following scents:
- Amber: Explore notes of golden amber, vanilla, eucalyptus, and French lavender.
- Cabana: Experience a tropical escape with sea salt, cedarwood, coconut, and bergamot.
- Grove: Savor the scent of juicy citrus, vanilla sugar, blond wood, and mountain greens.
- Open Air: Laundry never smelled as good as crisp linen, morning dew, fresh air, and white wood.
- Pine: Invigorate your senses with moss, cedarwood, mountain pine, and musk.
- Teak: Harness the power of teakwood, oakmoss, cedar atlas, and amber.
You can also join the Scent of the Month Club to receive exclusive scents every 30 days — with free shipping! Choose between Wood, Stone, or Metal car fresheners to select the style that best suits your personality. Plus, you can cancel anytime.
Refresh Your Car With Drift’s Signature Car Fresheners
What if you could have the same luxury car freshener as your sports hero, Andre Drummond? With celebrity-endorsed car fresheners created through a collaboration between this well-known NBA star and Drift, you can! Order the exclusive Bungalow car freshener today and join our mailing list to get the scoop on new celebrity-endorsed car fresheners — only from Drift.
