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Why Every Rideshare Driver Is Secretly Using This Scent Trick
Cruise control

Why Every Rideshare Driver Is Secretly Using This Scent Trick

by Ada Emeka | 06/24/2025

After your first week as a rideshare driver, you probably realized that a superior passenger experience can significantly impact your ratings and how much you’re able to earn in tips. Many Lyft and Uber drivers seek to optimize the time passengers spend in the back seat with gestures large and small. Despite the small physical footprint of the scent trick we’re about to reveal, its influence can make a big difference in how many compliments—and high-dollar tips—you receive. 

Add a Drift premium car freshener to your list of must-have Lyft and Uber car accessories, and you’ll be pleasantly surprised by the number of positive reviews popping up on your driver profile. Take our signature visor-mounted car fresheners and our air vent-mounted freshener for a test drive the next time you cruise around town. Better yet, secure those high ratings year-round by subscribing to our Scent of the Month Club

Scent Concerns Among Rideshare Drivers and Passengers

Rideshare passenger or not, there are several things you likely notice when you get into someone else’s car. As you observe these characteristics, your mind makes several quick decisions. Some of the details that influence those conclusions include the following: 

  • The cleanliness of the interior

  • How the interior smells

  • Additional items that are in the vehicle

  • The driver’s attitude 

Keeping a clean and clutter-free vehicle can improve your rideshare driver rating while also creating a friendly and welcoming atmosphere. Additionally, a pleasant-smelling interior can evoke curiosity and foster a more positive experience. However, there are several dos and don’ts when it comes to introducing scent into your rideshare vehicle. 

For example, DO:

  • Select scents that are more subtle and widely appealing 

  • Change out scents periodically

  • Place car fresheners near the front of the car

  • Choose a car freshener that won’t stain your car’s interior 

In contrast, DON’T:

  • Assume everyone enjoys the same scents—and intensities—you do 

  • Introduce an overwhelming car scent that could irritate passengers’ allergies

  • Place a car freshener in your line of sight or anywhere that impedes your driving ability

  • Use a car freshener to mask bad odors

  • Install multiple car fresheners of varying scents 

Personal fragrances can also clash with car fresheners and confuse your passengers’ olfactory senses. While coordinating your car’s interior aroma with your own fragrance may sound like overkill, it could mean the difference between a pleasant trip and a headache-inducing ride for many customers. 

3 Must-Have Uber Car Accessories for Superior Ratings

Lists of must-have Lyft and Uber car accessories often include items such as trash bags, waterproof seat covers, cleaning supplies, and deodorizers. Yet any seasoned rideshare driver knows that superior ratings come from products like Drift’s Wood, Stone, and Metal car fresheners. Read on to discover which premium car freshener best suits your vehicle. 

1. Wood Car Freshener

Our Wood car freshener features sustainably sourced alder wood infused with essential and fragrance oil blends. Free from phthalates, parabens, mineral oils, DEA, formaldehyde, petroleum, propylene, dichlorobenzene, and other harsh chemicals, this deluxe car freshener is cruelty-free, vegan, and safe for pets and children. If your rideshare car incorporates wood accents, this Wood car freshener makes for a perfect addition.

2. Stone Car Freshener

Organic stone and essential and fragrance oil blends come together in the Stone car freshener, which carries the same benefits as our Wood car freshener. The pale gray stone scent block remains neutral among your rideshare car’s color scheme. Both the Wood car freshener and the Stone car freshener scent blocks magnetically attach to a metal visor clip, making installation of these distinctive car fresheners a breeze. 

3. Metal Car Freshener 

In contrast, our Metal car freshener can be positioned anywhere there’s an air vent slat to clip to. These car fresheners feature a slightly different footprint, with a square body mounted to a sturdy clip. The scent block fits securely in the body, and you can easily adjust the scent intensity with a small tab located on the bottom. 

How Premium Car Freshener Aromas Guarantee a High Rating

So, how exactly does this trio of premium car fresheners help you achieve a higher rideshare driver rating? They represent a potent—yet not overwhelming—blend of style, sustainability, and sophistication that can only come from expertly curated scents housed within a sleek platform. Plus, you can choose from several different scents that go well beyond your average one-dimensional car air freshener, including the following: 

  • Pine: Explore the soothing blend of mountain pine, cedarwood, moss, and musk. 

  • Teak: Check out this combination of teakwood, amber, cedar atlas, and oakmoss. 

  • Amber: Take vanilla to the next level by pairing it with golden amber, eucalyptus, and French lavender. 

  • Cabana: Your private island getaway begins with coconut, bergamot, sea salt, and cedarwood. 

  • Grove: Evoke PCH vibes with notes of vanilla sugar, juicy citrus, mountain greens, and blondwood.

  • Open Air: Fans of clean clothes will enjoy this mix of white wood, fresh air, morning dew, and crisp linen.

With a premium Drift car freshener located in your rideshare vehicle, you don’t have to worry about the science of scent layering. Instead, you can focus on the road ahead and getting your customers to where they need to be. You may even find that your new Uber car accessory serves as a great conversation starter, making any long drive feel like minutes. 

Try Your Hand at This Proven Scent Trick for Rideshare Drivers

Searching “Uber car accessories” might help you find expensive and intricate ways to boost your rideshare ratings and income. However, with this affordable and proven scent trick from Drift, you can look forward to happy return customers who actually enjoy their time with you—without sacrificing a huge portion of your tips. Subscribe to Drift’s Scent of the Month Club to receive a fresh scent delivered straight to your door, and join our mailing list for exclusive notifications on new and limited-edition product releases that set your rideshare vehicle apart from the competition.


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