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meet your new car freshener

enter: drift's thoughtfully designed, non-toxic air fresheners—here to make your space smell good.

4.5/5.0 (400 reviews)

how it works

choose your scent

choose your scent

find the scent for you, real designer grade scents, no harsh chemicals

try it risk-free

try it risk-free

free shipping on all subscriptions. skip or cancel anytime.

never run out

never run out

customize your delivery frequency, switch your scent anytime, stay fresh, always.


  • rove fits perfectly with the esthetic of my car. the metal frame makes it feel elegant and high-quality.

    christopher a.

  • the actual holder is unobtrusive but still nice to look at! i like that it’s metal so it will last longer, and the clip that connects it to the vent seems strong. the way my car smells is amazing and i am so excited to receive and try a different scent every month!

    kennetha h.

  • i love the sleek design and ability to adjust the strength of the scent. the scent of the month is a great! 

    lacie s.

  • looks clean, minimal, and blends in with my dashboard. the scent of the month smells wonderful too.

    scott a.

free of harsh chemicals

we are always phthalate and paraben free. we never skimp on quality of our scents or the products that we deliver them in.

premium design

our design ethos is simple but effective. we love our community, those who don't settle for ordinary, and we want to deliver a best in class experience.

meet drift

looks good, smells good, all good.

drift began as an alternative to all of the tacky air care products on the market. out products are designed to blend in, with amazing scents that stand out. we take pride in our fragrances, keeping them free from the traditional chemicals used in the fragrance industry.

why choose rove?

free of harsh chemicals

our fresheners are made with essential oil + fragrance blends, so you don't have to worry about what you're breathing in. our scents contain no parabens, phthalates, formaldehyde, dea, mineral oil, petroleum, propylene, or dichlorobenzene. none of the bad stuff, just good.

premium quality, refillable scent disks

rove features a premium, aluminum metal body and interchangeable scent refills. blending into your dash, you can twist rove clockwise or counter-clockwise to control scent intensity.

unique monthly scents

avoid nose-blindness by having a new, unique scent delivered to your front door every month. our fresheners delivers real, phthalate-free scents, keeping you fresh for up to 30 days.