Miles ahead of ordinary
Drift exists to give everyone a sense of place through the transportive magic of scent. We are on a journey to re-think car fresheners, free from questionable ingredients, and to enhance your world, once scent at a time
Why we're different
Drift’s products are made to last for miles—not minutes—with ingredients that are safe for the world, animals, and people around you.
PREMIUM FRAGRANCES
Our premium fragrance oil blends draw inspiration from designer-grade scents, and kick basic compositions to the curb.
CLEAN INGREDIENTS
We keep it clean, even when our ride is in need of a wash. Our clean ingredients are safe to use around pets and children.
ORGANIC MATERIALS
We keep things down-to-earth by using materials like sustainably-sourced alder wood, natural stone blends, and made-to-last alloyed metal.
AESTHETICALLY PLEASING
While our scents are made to stand out, our sleek, modern designs blend in with the interior of your car.
The Drift Dashboard
Drift car fresheners on the road
Scent of the Month subscribers
5 star reviews
disrupting the car freshener space
Our core values
SCENTS AND SELF-EXPRESSION
We’re always on the move, and that applies to our scent preferences, too. We thrive in the power of variety and exist to give you the tools to express yourself. Switch lanes between seasonal scents, mainstay collections available year-round, or limited-edition collaborations as often as you want.
CREATE A SENSE OF PLACE
We like to make every trip—even a grocery run—feel like an adventure. Our innovative products are making the atmospheric scent experience a ritual that grounds us in our spaces.
BE ONE WITH NATURE
Completely unique to the car scent category, our stylish, naturally-derived vessels allow us to craft smarter objects that hold and radiate scent. We push the status quo so you never have to settle.
ALL OF THE GOOD, NONE OF THE BAD
We play it safe, especially when it comes to ingredients. Our scents are created without the use of parabens, phthalates, formaldehyde, DEA, mineral oil, petroleum, propylene, or dichlorobenzene.
From the Drift community