Sleek lines and sweeping curves can make a car feel more luxurious, but it’s what’s on the inside—and we’re not talking the engine—that’s entering the spotlight on social media. TikTok’s highlight of interior details has recently taken the platform by storm, emphasizing car scents as a perfect yet subtle way to style your vehicle. As the saying goes, if you know, you know.

Ready for that TL;DR summary? Here it is. There’s a car scent quietly dominating Interior TikTok that you absolutely have to check out—or risk falling behind the curve. 

What’s Interior TikTok and Why Are Car Fresheners Trending? 

Interior TikTok is about showcasing how to create spaces that feel cozy, stylish, and personal. These spaces aren’t just in your home—they’re in your car, too. More and more people are obsessed with the small details that turn an ordinary car interior into an inviting space. 

Instead of focusing on expertly designed and curated rooms or spaces, Interior TikTok turns its focus to the inside of your car. This often overlooked space deserves just as much attention as your home. Car fresheners have become a surprisingly big part of this trend because they set the mood almost instantly. 

When you’re selecting a car scent, going beyond a pleasant smell to find a fragrance that matches your personality is key to customizing your space. Many TikTok influencers are not only spreading the word about their favorite scents but also sharing ways they display them. This trend is growing fast, with fresh scents going viral almost overnight, thanks to TikTok’s reach. 

How Car Scents Became the New Interior Flex

The trend of customizing your car began with the dawn of motorized transport, but until recently, it has almost always been about visual upgrades. From paint color and stance to high-end interior finishes, we experience cars with our eyes before any other sense (unless you count hearing). Now the switch has been made to consider the entire experience, from what you see to what you smell. 

What counts as a “flex” in your vehicle isn’t the flashing lights or the dial shifter or even the smart rearview mirror. Instead, it’s the curated sensory experience that takes center stage: scent has become the newest symbol of luxury and personality. TikTok is full of interior reset videos, with creators filming a restock of their center consoles and trunk organizers. 

One of the final touches common among all of them? A luxury car freshener that clips to the visor or the air vents and enhances the atmosphere. 

Yes, these premium car scents are understated, a subtle luxury that makes its presence known through scent alone. The flashiness of showing off is replaced with a poised and elegant interior detail. Even the fragrance choice is painstakingly curated to elevate a space most of us take for granted. 

The Role of Scent in Creating a Cozy Car Vibe

With the right car freshener, you can cover up the scent of week-old drive-thru wrappers, the sickeningly sweet smell of spilled coffee, and that off-putting smell you still can’t put your finger on. At the same time, air fresheners are for more than just masking smells and hoping your passengers don’t catch a tell-tale whiff. The best car fresheners make your car feel clean, calming, and personalized to your preferences. 

These key characteristics of luxury car fresheners align perfectly with Interior TikTok. Influencers are taking a break from styling their homes to adding personalized touches to their car interiors. With the right fragrance, you can create an entire experience in a short amount of time—and a small space. 

Most Popular Car Scents on TikTok Right Now

The following sophisticated scents exemplify a winning combination of aesthetic appeal, high-quality materials, and comforting fragrance notes that last for months. You might even call them TikTok-famous. Check out the most popular car scents below:

• Amber: Eucalyptus, golden amber, vanilla, French lavender

• Cabana: Bergamot, coconut, cedarwood, sea salt

• Grove: Juicy citrus, vanilla sugar, mountain greens, blond wood

• Open Air: Fresh air, crisp linen, morning dew, white wood 

• Pine: Mountain pine, moss, cedarwood, musk

• Teak: Cedar atlas, amber, teakwood, oakmoss

With so many artisanal fragrances to choose from, picking one to start with can feel overwhelming. After you’ve taken our Scent Quiz, you’ll receive expert recommendations on which scents best suit your preferences so you can feel more confident in your decision. So, what are you waiting for?

Where to Buy the Car Scent Taking TikTok by Storm

There’s only one place you can buy the most popular car scents: Drift. Choose your favorite from our selection of Wood, Stone, and Metal car fresheners, which feature sustainably sourced alder wood, organic stone, and alloy metal. The Wood and Stone car fresheners mount to the driver’s or passenger’s side visor to stay tucked out of sight, while the Metal car freshener securely mounts to any of your car’s air vents. 

Free from phthalates, parabens, formaldehyde, and other harsh chemicals, these luxury car fresheners last for up to 30 days or more. Safe for pets and children, Drift premium car fresheners are cruelty-free and vegan. If you’re looking for a solid balance of eco-friendly materials and superior scents, Drift signature car fresheners top all others. 

The Secret Weapon for Making Your Car Feel Like Home

Join everyone on TikTok in discovering why Drift luxury car fresheners have taken social media by storm, and order your own signature car freshener today. Place an order for one of our mainstay scents listed above, or subscribe to the Scent of the Month Club to receive an exclusive scent every month, announced on the first of the month and delivered straight to your door. If you want to stay in the know about our latest product releases and any limited-edition scents, join our mailing list.