These Viral Car Fresheners Are Taking Over TikTok—Here’s Why

You don’t have to be an influencer to know that when something goes viral on social media, it’s worth a second look. Some trends are definitely worth jumping on as soon as humanly possible, including car freshener-related TikTok trends. After all, who doesn’t want their car to smell good and enjoy that premium scent on every commute?

The scent experts at Drift know their noses and current social trends, which is why we’ve compiled a list of the six viral car fresheners currently taking over TikTok. Any of these scent-sational products infuse your vehicle with fragrance, but only one can enhance your ride and refresh its interior, all in one go. Discover the exclusive lineup of premium Drift car fresheners, available in three distinct forms and featuring numerous luxury scents. 

What Makes a Car Freshener Go Viral?

Like people, products go viral on social media for numerous reasons, from the drama they spark to the solutions they offer. However, there’s one feature they all have in common: that “it” factor that makes you stop scrolling, sit up in your seat, and share it with your subscribers. Viral car fresheners are no exception to this social unspoken rule.

The best car fresheners go viral because they balance aesthetics with effectiveness and affordability with that luxury feeling. Many of them sell out because customers are pleasantly surprised to find they’re worth the hype, which isn’t always the case. Some viral products fall flat when you experience them in person, leaving users disappointed, frustrated, or even irate. 

Avoid the buyer’s remorse associated with purchasing subpar viral products by doing your homework before you hand over your credit card number. Explore some of the best viral car fresheners available to you below, or head directly over to Drift to save yourself some time. We’re confident that you won’t be disappointed with your premium car freshener, regardless of the scent you choose.

6 Viral Car Fresheners Taking Over TikTok As We Speak

The world of viral car fresheners includes several standout products, from electronic car diffusers to solar-powered or bobblehead car fresheners that add joy to your next drive. While you can certainly make your own car fresheners—using instructions from plenty of how-to videos on TikTok—there’s an affordable, natural, and effective alternative. Drift premium car fresheners check all the boxes without sacrificing premium scents that will make you use any excuse to spend more time behind the wheel. 

Febreze Small Spaces Air Fresheners

Although they’re designed specifically for refreshing your home, Febreze Small Spaces Air Fresheners have quickly become a viral sensation on TikTok for their use in cars. Many vehicle owners are using these round refreshing products in their cars, placing them on the dash, in the center console, or just throwing them on the back seat. Febreze offers Small Spaces Air Fresheners in several fragrances, ranging from clean and natural to citrus, floral, and seasonal scents. 

However, if you’re looking for a Febreze product that allows you to adjust the fragrance intensity, the Small Spaces Air Fresheners aren’t it. Instead, you’ll need to purchase the Febreze Car Air Freshener Vent Clips, which aren’t necessarily available in all the same scents. That said, they do come with a smaller footprint that takes up less space in your vehicle. 

DIY Car Fresheners

Several kinds of DIY car air fresheners have been making waves on social media. One of the simplest ways to infuse your vehicle with pleasant aromas is to purchase a small sealable jar that can easily hold one or two squares of wax melt. As your car warms up, the wax melts and releases fragrance to keep your vehicle smelling amazing for weeks. 

If you prefer a more natural approach, creating your own scent sachets doesn’t cost a lot and allows you to customize which scent elements you want to include. You can also use sublimation blanks to craft personalized car fresheners infused with your favorite essential oils. When it comes to finding inspiration for your next car freshener, there’s no better way than searching DIY projects on TikTok.

Drift Premium Car Fresheners

Looking for the ultimate set-it-and-forget-it car freshener? Our Wood, Stone, and Metal car fresheners have taken TikTok by storm, impressing car owners worldwide with luxury scents that cost less than your average streaming service subscription. Made from sustainably sourced alder wood, organic stone, and alloy metal infused with essential and fragrance oils, these car fresheners are vegan, cruelty-free, safe for pets and kids, and free from harsh chemicals. 

Placing a premium Drift car freshener in your vehicle takes less than two minutes. Simply place the wood or stone scent block on the metal visor clip and slide it onto the driver’s or passenger’s visor. The Drift Metal car freshener easily clips to any air vent and features a sliding tab, allowing you to adjust the scent accordingly. 

Electronic Car Diffuser

The latest in scent diffusing technology for your vehicle, electronic car diffusers atomize essential oils to infuse your car’s interior with pleasant fragrances. Many sit comfortably in your car’s cup holder and emit scent constantly or at a set interval based on your preference. Although sleek and stylish, these electronic car diffusers can be somewhat bulky and typically require staying upright to prevent essential oils from spilling all over your vehicle. 

Solar-Powered Rotating Car Freshener

If you’ve never seen a rotating car freshener powered by solar energy, it’s worth watching a few TikTok videos to experience the wonder for yourself. These innovative and eco-friendly car fresheners rotate in response to light, and the motion helps disperse fragrance throughout your vehicle. These gravity-defying car fresheners are also mesmerizing, so be careful about placing them in your line of sight while you’re driving. 

Bobblehead Pilot Car Fresheners 

Who wouldn’t want a cuddly bear or cool-as-a-cucumber aviator as a copilot? These cute and fun car fresheners utilize the air coming through your vehicle’s vents to disperse scent throughout the cabin via a whirling propeller. You can select from many different animals, people, and characters that easily pop out, so you can quickly and easily switch scents.

Go Viral With a Sleek and Stylish Drift Car Freshener

Experience first-hand the reason why Drift car fresheners have become a viral sensation among car owners. Subscribe to our Scent of the Month Club to receive exclusive scents delivered straight to your door, and sign up for our newsletter to receive notifications about new and limited-edition product releases. Stay in the know with Drift on TikTok to keep your car smelling amazing, all year round.