How to Find the Best BMW Car Freshener: A Step-by-Step Guide

Despite competition, Bayerische Motoren Werke—or BMW—holds its own as a German luxury brand. Sophisticated and bred for speed, BMW sedans, wagons, and SUVs epitomize the car you can drive to the track, spin a few laps around the tarmac, and drive back home, all while looking good doing so. As for how these foreign racing machines smell inside—well, that’s anyone’s guess. 

Every luxury car practically demands a sumptuous interior aroma befitting its status. When it’s time to make your BMW’s interior smell just as good as it looks, look to Drift premium car fresheners to get the job done right the first time. Subscribe to our Scent of the Month Club to maintain that elite scent all year long. 

Why is Fragrance Important in Your BMW?

If you were to ask any car owner why scenting their vehicle’s interior was important, you’d probably get a similar response. “I want the inside of my car to smell good,” they’d likely say. But what makes a premium fragrance for a sophisticated brand more desirable than just a pleasant scent? 

The answer to that question mirrors the answer to a different question altogether: Why do you drive a BMW? What is it about the power, styling, or attention to detail that made you choose a BMW over any of the other brands available? 

As you reflect on what your BMW means to you, consider how selecting the best BMW car freshener aligns with those values. Do the premium scents you choose signal your preference for the finer things in life? Do the sustainable materials the car freshener is made from showcase your dedication to eco-friendly solutions? 

If you answered yes to any of these questions, a signature Drift car freshener can mean the difference between purchasing a run-of-the-mill car freshener and one designed to enhance your BMW’s exceptional interior. 

Do BMW-Specific Air Fresheners Exist? 

Did you know that BMW incorporates its own scent-diffusing system into select models? Known as the Ambient Air package, this system pairs with the ionizing capabilities of the climate control system to clean and perfume the air. BMW engineers designed the system to sit strategically inside the glove box, where the scent from the brand-specific cartridges can easily waft into the airflow moving through the vents. 

Admittedly, BMW’s Ambient Air package includes a respectable lineup of 10 distinct scents owners can choose to suit their tastes. You can order replacements online or at the dealership. In some cases, BMW technicians can also retrofit this system into your BMW, depending on the model you drive. 

So, how do you refill this Ambient Air system? In the glove box, you’ll find a carriage for two scent cartridges that pops out with a gentle push. Simply remove the empty cartridge and replace it with a full one, making sure to place the BMW-branded cover on the back side of the cartridge so that it fits into the designated spot. 

You can also access information about the Ambient Air system from the driver menu. Select “Car,” “Settings,” and scroll down to “Climate Comfort” to select “Fragrance.” The fragrance installed in the first slot (the one closest to the engine in the glove box) will appear first on the list, with a visual indication of how much scent remains. 

How to Find the Best BMW Car Freshener

Finding the best BMW car freshener can be a challenge, especially if you’re as particular about the scents in your BMW as you are about the type of car you drive. Use the steps below to streamline the process of finding a BMW car freshener that meets your standards. 

1. Determine Your Budget

When it comes to car fresheners, you can spend anywhere from below $20 to $100 or more. Your price out the door depends on the kind of car freshener you choose, but it’s best to start with a budget in mind. How much do you want to spend on a car freshener? 

2. Select a Car Freshener Type

With a dollar amount set, you can start exploring the types of car fresheners available. These options run the gamut, from scented car sachets to car diffusers, scented gel, and scented vent clips. Think about where you want to place your new car freshener to determine the type that best suits your tastes. 

3. Choose Your Scent(s)

At this stage, you may need to leapfrog back and forth between the car freshener type and available scents to find the best pairing. Some scents may only be available in certain types of car fresheners, which can limit your options. 

4. Experiment

Once you feel comfortable with your choice(s), it’s time to experiment with the combination you’ve picked. Again, you might need to revisit your decisions regarding the type of car freshener you want and the corresponding scents available. Some scents have a way of sounding incredibly appealing while failing to deliver in person. 

Simplify BMW Scents With Drift Premium Car Fresheners

The Ambient Air package makes it easier for BMW drivers to scent the air they breathe, but maintaining the scents can become expensive, especially if you drive a lot. Drift’s luxury car fresheners are light on your wallet but strong on scent, lasting up to 30 days or longer. Plus, you don’t have to worry about a complex installation process: your new Drift car freshener sits upon your visor to scent your car’s interior passively. 

Drift’s signature car fresheners are a simpler method of fragrancing your BMW without clashing with the premium elements within. Our car fresheners are vegan and eco-friendly, with essential and fragrance oil blends infused into sustainably sourced alder wood, organic stone, and alloy metal. Sleek and stylish, Drift car fresheners are free of phthalates, parabens, mineral oils, DEA, formaldehyde, petroleum, propylene, dichlorobenzene, and other harsh chemicals. 

Enjoy Luxury Scents in Your BMW Every Month

Why stop with one luxury car freshener when you can experience a fresh new scent every month? Join the Scent of the Month Club to receive a premium car freshener designed to elevate your BMW’s interior and please your senses. Don’t forget to subscribe to our newsletter to learn about limited-edition scent drops and new product releases!