Introducing the next generation of car fresheners
We exist to give everyone a sense of place through the transportive magic of scent. We are on a journey to re-think car fresheners, free from questionable ingredients, and to enhance your world, once scent at a time.
Why we are different
From your car to your home, Drift leaves a lasting impression, while being safe for the world, people, and animals around you
PREMIUM FRAGRANCES
Premium natural-born essential and fragrance oil blends for sophisticated auto aromas, inspired by designer grade fragrances.
CLEAN INGREDIENTS
Clean products, void of phthalates, parabens, mineral oils, DEA, and other harsh chemicals used in other fresheners.
ORGANIC MATERIALS
Sustainably sourced alder wood, organic stone, and made-to-last alloyed metal.
SUSTAINABLY SOURCED
Sleek, easy-to-use design that complements every space.
The Drift Dashboard
Drift car fresheners on the road
Scent of the Month subscribers
5 star reviews
disrupting the car freshener space
Our core values
SPATIAL EXPRESSION
Find your scent or swap it out: there’s no need to have a “signature” scent. We thrive in the power of variety, from seasonal selections to curated Scents of the Month and beyond. We exist to give you the tools to express yourself and create your sense of place through scent.
NATURAL RITUAL
Our unique, innovative, and easy-to-use products are making the atmospheric scent experience a ritual that grounds us in our spaces and personal scent practices.
ELEMENTAL CRAFT
Our materials are everything. Completely unique to the car scent world, our appreciation for stylish, natural vessels allows us to craft smarter objects that hold and radiate scent. Our curious nature pushes the status quo, so you never have to settle.
ENVIRONMENTAL COMMITMENT
No parabens, phthalates, formaldehyde, DEA, mineral oil, petroleum, propylene, or dichlorobenzene. It’s simple: with Drift, there are no bad ingredients.
From the Drift community