trying to decide which drift air freshener is for you? in our opinion, you can't go wrong with either one but we're here to help you find your perfect match. if you are someone who likes a natural but unique look, the wood might just be your thing. for those wanting an air freshener that blends in and doesn't take away from your car's interior like most traditional vent clips, rove is clearly the winner. as far as price point goes, wood is a solid $8 across the board for your starter kit and refills, where rove is $25 to get the high end metal clip, but your refills are only $5. both have unique scent offerings and are part of our fan favorite "scent of the month" option, where you get a new on season scent every month. either way you look at it, we say it's a win- win. feel free to reach out anytime with questions about either product, or further help in selecting which one is best for you.